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Global alliance manager vs media manager

The differences between global alliance managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a media manager. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a media manager are digital marketing, kpis, and media planning.

Global alliance manager vs media manager overview

Global Alliance ManagerMedia Manager
Yearly salary$144,449$96,475
Hourly rate$69.45$46.38
Growth rate10%10%
Number of jobs52,477110,888
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a global alliance manager do?

An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Global alliance manager vs media manager salary

Global alliance managers and media managers have different pay scales, as shown below.

Global Alliance ManagerMedia Manager
Average salary$144,449$96,475
Salary rangeBetween $103,000 And $201,000Between $66,000 And $140,000
Highest paying City-San Francisco, CA
Highest paying state-Pennsylvania
Best paying company-Meta
Best paying industry-Automotive

Differences between global alliance manager and media manager education

There are a few differences between a global alliance manager and a media manager in terms of educational background:

Global Alliance ManagerMedia Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global alliance manager vs media manager demographics

Here are the differences between global alliance managers' and media managers' demographics:

Global Alliance ManagerMedia Manager
Average age3939
Gender ratioMale, 72.7% Female, 27.3%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global alliance manager and media manager duties and responsibilities

Global alliance manager example responsibilities.

  • Manage relationships with global independent software vendors (ISVs) to maximize revenue for technologies and products.
  • Coordinate speaker training and development programs, facilitate executive coaching sessions and manage logistics for speaker preparation.
  • Participate on other cross-functional teams to provide privacy advice for personal information governance, and new system or platform implementation.
  • Develop IP licensing policies, procedures and standard contracts for inbound and outbound IP licensing.
  • Establish executive and vendor relationship management goals and determine spend for MDF dollars.
  • Secure financial support for sales strategy through development of differentiate selling model and ROI assessment.

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Global alliance manager vs media manager skills

Common global alliance manager skills
  • Cloud, 14%
  • Go-To-Market, 13%
  • Lead Generation, 7%
  • Strategic Alliances, 6%
  • Revenue Targets, 6%
  • Sales Pipeline, 6%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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