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Global product manager vs product marketing manager

The differences between global product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product manager and a product marketing manager. Additionally, a global product manager has an average salary of $116,060, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a global product manager include product management, global product and market research. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Global product manager vs product marketing manager overview

Global Product ManagerProduct Marketing Manager
Yearly salary$116,060$112,220
Hourly rate$55.80$53.95
Growth rate10%10%
Number of jobs123,229166,047
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a global product manager do?

A global product manager is responsible for advertising the company's goods and services globally, ensuring that the products meet the global market requirements, and monitor its long-term availability. Global product managers address all inquiries and concerns regarding the product, as well as supervising the manufacturing procedures and analyzing the sales delivery. They also identify business opportunities by evaluating market trends to drive more revenues and increase the company's profitability. A global product manager usually works closely with the sales and marketing team to develop strategic marketing techniques to boost global brand awareness.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Global product manager vs product marketing manager salary

Global product managers and product marketing managers have different pay scales, as shown below.

Global Product ManagerProduct Marketing Manager
Average salary$116,060$112,220
Salary rangeBetween $85,000 And $156,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateConnecticutCalifornia
Best paying companyThe CitadelCredit Karma
Best paying industryAutomotiveTechnology

Differences between global product manager and product marketing manager education

There are a few differences between a global product manager and a product marketing manager in terms of educational background:

Global Product ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global product manager vs product marketing manager demographics

Here are the differences between global product managers' and product marketing managers' demographics:

Global Product ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 69.1% Female, 30.9%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global product manager and product marketing manager duties and responsibilities

Global product manager example responsibilities.

  • Lead roll out of SaaS document management solution.
  • Create detailed specs for and manage development of brand-specific website and CRM.
  • Initiate and deploy job process optimization program (s) to ensure talent acquisition organizations are achieving the highest possible ROI.
  • Launch hybrid cloud strategy for managing e-mail security.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Global product manager vs product marketing manager skills

Common global product manager skills
  • Product Management, 8%
  • Global Product, 7%
  • Market Research, 6%
  • Lifecycle Management, 6%
  • Cycle Management, 6%
  • Product Line, 5%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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