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Insurance adviser vs insurance broker

The differences between insurance advisers and insurance brokers can be seen in a few details. Each job has different responsibilities and duties. Additionally, an insurance broker has an average salary of $94,006, which is higher than the $66,816 average annual salary of an insurance adviser.

The top three skills for an insurance adviser include insurance sales, insurance options and annuities. The most important skills for an insurance broker are customer service, life insurance products, and lead generation.

Insurance adviser vs insurance broker overview

Insurance AdviserInsurance Broker
Yearly salary$66,816$94,006
Hourly rate$32.12$45.20
Growth rate6%6%
Number of jobs47,71338,403
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 64%
Average age4646
Years of experience--

What does an insurance adviser do?

Insurance advisers are professionals who represent an insurance company to sell insurance products to clients and earn commission on each policy that they sell. These advisers are required to align the company's insurance policies to the financial needs of each individual so that they can sell the maximum number of policies. They must oversee whether correct information is provided by their clients while explaining to them the relevance of the different parts of the proposal form. Insurance advisers must also help their clients get their claim settlements by showing them the correct process and completing the required documents.

What does an insurance broker do?

Insurance brokers are responsible for assisting clients to determine their liability risks and in selecting the appropriate policies for their family, home, business, or automobile to ensure their protection. They direct clients in creating a sound decision and supply them with a variety of quotes that best suit their needs. Their duties include demonstrating the benefits, terms, conditions, and suspension for a number of participating insurance policies. Also, they may negotiate lesser rates for their clients and continue in guiding these clients in technical issues like filing a claim or changing their insurance coverage.

Insurance adviser vs insurance broker salary

Insurance advisers and insurance brokers have different pay scales, as shown below.

Insurance AdviserInsurance Broker
Average salary$66,816$94,006
Salary rangeBetween $43,000 And $103,000Between $62,000 And $141,000
Highest paying CityMadison, WIBirmingham, AL
Highest paying stateWisconsinWashington
Best paying companySalesforceLiberty Mutual Insurance
Best paying industry-Insurance

Differences between insurance adviser and insurance broker education

There are a few differences between an insurance adviser and an insurance broker in terms of educational background:

Insurance AdviserInsurance Broker
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Insurance adviser vs insurance broker demographics

Here are the differences between insurance advisers' and insurance brokers' demographics:

Insurance AdviserInsurance Broker
Average age4646
Gender ratioMale, 54.6% Female, 45.4%Male, 62.5% Female, 37.5%
Race ratioBlack or African American, 9.4% Unknown, 3.6% Hispanic or Latino, 16.1% Asian, 4.9% White, 65.9% American Indian and Alaska Native, 0.1%Black or African American, 9.3% Unknown, 3.6% Hispanic or Latino, 15.9% Asian, 4.9% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage7%7%

Differences between insurance adviser and insurance broker duties and responsibilities

Insurance adviser example responsibilities.

  • Manage civil litigation matters such as general and complex litigation.
  • Present appropriate annuities for clients to purchase that meet their specific needs, time frame, and risk tolerance
  • Direct the sale of life insurance policies, medical disability programs and annuities to military personnel and civilian members.
  • General resource to partnership on property and casualty matters, insurance policy contract review allowing partners to successfully negotiate litigation matters.
  • Revive AFLAC accounts previously close due to non-pay or dissatisfy customers.
  • Generate new business for Aflac by contacting potential customers and marketing one or more types of insurance.
  • Show more

Insurance broker example responsibilities.

  • Used consultative upselling techniques to provide leads
  • Work as an independent financial planner selling life insurance and annuities to individuals and families
  • Facilitate communications between doctors, hospitals, third party insurance companies and patients to obtain and verify patient billing information.
  • Deliver on the GEICO promise to customers by solving problems and giving competent insurance advice in a courteous and proficient manner.

Insurance adviser vs insurance broker skills

Common insurance adviser skills
  • Insurance Sales, 54%
  • Insurance Options, 6%
  • Annuities, 6%
  • Insurance Solutions, 6%
  • Insurance Coverage, 3%
  • Administrative Tasks, 3%
Common insurance broker skills
  • Customer Service, 11%
  • Life Insurance Products, 8%
  • Lead Generation, 8%
  • Financial Resources, 8%
  • Annuities, 8%
  • Insurance Carriers, 6%