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Local sales manager vs national accounts sales manager

The differences between local sales managers and national accounts sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a local sales manager and a national accounts sales manager. Additionally, a national accounts sales manager has an average salary of $91,882, which is higher than the $84,983 average annual salary of a local sales manager.

The top three skills for a local sales manager include account management, customer satisfaction and sales process. The most important skills for a national accounts sales manager are national accounts, healthcare, and account management.

Local sales manager vs national accounts sales manager overview

Local Sales ManagerNational Accounts Sales Manager
Yearly salary$84,983$91,882
Hourly rate$40.86$44.17
Growth rate5%5%
Number of jobs116,400116,777
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 83%
Average age4646
Years of experience88

What does a local sales manager do?

A local sales manager is responsible for leading the sales team and ensuring that staff performance meets the target sales goals of the organization. Local sales managers strategize on effective sales techniques and marketing promotions to boost revenues and increase the company's profitability. They coordinate with potential clients to negotiate offers and maintain a healthy business relationship. A local sales manager also analyzes market trends and demands to identify opportunities to help the company's image grow across various market platforms.

What does a national accounts sales manager do?

A national accounts sales manager is responsible for maintaining healthy business relationships with clients by managing and monitoring the performance of their accounts. National accounts sales managers establish reasonable sales targets and develop techniques that would maximize sales staff productivity and efficiency. They conduct data and statistical analysis with the current market trends to identify business opportunities that would generate more revenue resources and increase profitability. A national accounts sales manager negotiates contracts and agreements with clients and ensures their brand consistency in the market.

Local sales manager vs national accounts sales manager salary

Local sales managers and national accounts sales managers have different pay scales, as shown below.

Local Sales ManagerNational Accounts Sales Manager
Average salary$84,983$91,882
Salary rangeBetween $60,000 And $118,000Between $64,000 And $130,000
Highest paying City-Los Angeles, CA
Highest paying state-California
Best paying company-Daltile
Best paying industry-Education

Differences between local sales manager and national accounts sales manager education

There are a few differences between a local sales manager and a national accounts sales manager in terms of educational background:

Local Sales ManagerNational Accounts Sales Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Local sales manager vs national accounts sales manager demographics

Here are the differences between local sales managers' and national accounts sales managers' demographics:

Local Sales ManagerNational Accounts Sales Manager
Average age4646
Gender ratioMale, 65.1% Female, 34.9%Male, 73.7% Female, 26.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between local sales manager and national accounts sales manager duties and responsibilities

Local sales manager example responsibilities.

  • Participate in annual seminars from managing AE's to training on new computer systems for sales, programming and production.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Oversee day-to-day administration of CRM system.
  • Monitor sales activity within Salesforce CRM tool.
  • Partner with dealership management to create a positive environment that are directed towards sales generation and attainment of dealership goals.
  • Hire, train, and develop new business/project revenue AE's, in addition to developing projects for them to sell.
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National accounts sales manager example responsibilities.

  • Lead in the selection and implementation of CRM / CMS (client management system) software.
  • Streamline sales process and internal communications by implementing CRM software to track contacts, leads, opportunities and sales.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Close sales for ten key healthcare centers worth in excess of $30MM in revenue.
  • Work closely with healthcare purchasing organizations to increase share of member facilities.
  • Market and promote a range of home-base physical, occupational and speech language pathology therapies primarily to Medicare patients.
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Local sales manager vs national accounts sales manager skills

Common local sales manager skills
  • Account Management, 11%
  • Customer Satisfaction, 11%
  • Sales Process, 10%
  • Account Executives, 8%
  • Media Sales, 8%
  • Sales Strategies, 5%
Common national accounts sales manager skills
  • National Accounts, 13%
  • Healthcare, 9%
  • Account Management, 7%
  • CRM, 6%
  • Product Development, 6%
  • Revenue Growth, 5%

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