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The differences between local sales managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a local sales manager and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $84,983 average annual salary of a local sales manager.
The top three skills for a local sales manager include account management, customer satisfaction and sales process. The most important skills for a national sales manager are customer service, product development, and trade shows.
| Local Sales Manager | National Sales Manager | |
| Yearly salary | $84,983 | $102,742 |
| Hourly rate | $40.86 | $49.40 |
| Growth rate | 5% | 5% |
| Number of jobs | 116,400 | 94,554 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A local sales manager is responsible for leading the sales team and ensuring that staff performance meets the target sales goals of the organization. Local sales managers strategize on effective sales techniques and marketing promotions to boost revenues and increase the company's profitability. They coordinate with potential clients to negotiate offers and maintain a healthy business relationship. A local sales manager also analyzes market trends and demands to identify opportunities to help the company's image grow across various market platforms.
A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.
Local sales managers and national sales managers have different pay scales, as shown below.
| Local Sales Manager | National Sales Manager | |
| Average salary | $84,983 | $102,742 |
| Salary range | Between $60,000 And $118,000 | Between $67,000 And $155,000 |
| Highest paying City | - | Hartford, CT |
| Highest paying state | - | Washington |
| Best paying company | - | NetApp |
| Best paying industry | - | Manufacturing |
There are a few differences between a local sales manager and a national sales manager in terms of educational background:
| Local Sales Manager | National Sales Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between local sales managers' and national sales managers' demographics:
| Local Sales Manager | National Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 65.1% Female, 34.9% | Male, 80.4% Female, 19.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |