Manager, channel programs vs channel manager

Differences between manager, channel programs and channel manager duties and responsibilities

Manager, channel programs example responsibilities.

• Manage all product launch activities to the indirect reseller channel including product introduction, positioning, launch materials and training content.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
• Provide oversight to ensure programs are properly execute and track ROI to determine program success.
• Cultivate trusting and productive relationships with resellers.
• Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
• Create an official company page on Facebook to facilitate interaction with customers.

Channel manager example responsibilities.

• Use SalesForce to keep track of customers and prospective leads information.
• Manage social media advertising, SEO and PCP advertising as part of daily tasks.
• Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
• Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
• Launch and manage the domestic distribution go-to-market channel strategy.
• Develop co-marketing business plans resulting in YoY growth with several manage partners.
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