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The differences between managers, market intelligence and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a product line manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a product line manager are product management, customer service, and PLM.
| Manager, Market Intelligence | Product Line Manager | |
| Yearly salary | $112,100 | $97,237 |
| Hourly rate | $53.89 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 76,493 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
Managers, market intelligence and product line managers have different pay scales, as shown below.
| Manager, Market Intelligence | Product Line Manager | |
| Average salary | $112,100 | $97,237 |
| Salary range | Between $78,000 And $159,000 | Between $52,000 And $178,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | McKinsey & Company Inc | ON Semiconductor |
| Best paying industry | Technology | Energy |
There are a few differences between a manager, market intelligence and a product line manager in terms of educational background:
| Manager, Market Intelligence | Product Line Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, market intelligence' and product line managers' demographics:
| Manager, Market Intelligence | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |