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The differences between managers of international marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and an assistant marketing manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Manager Of International Marketing | Assistant Marketing Manager | |
| Yearly salary | $99,600 | $94,094 |
| Hourly rate | $47.88 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Managers of international marketing and assistant marketing managers have different pay scales, as shown below.
| Manager Of International Marketing | Assistant Marketing Manager | |
| Average salary | $99,600 | $94,094 |
| Salary range | Between $71,000 And $138,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Roku | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a manager of international marketing and an assistant marketing manager in terms of educational background:
| Manager Of International Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and assistant marketing managers' demographics:
| Manager Of International Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |