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The differences between managers of international marketing and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a brand manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Manager Of International Marketing | Brand Manager | |
| Yearly salary | $99,600 | $97,789 |
| Hourly rate | $47.88 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Managers of international marketing and brand managers have different pay scales, as shown below.
| Manager Of International Marketing | Brand Manager | |
| Average salary | $99,600 | $97,789 |
| Salary range | Between $71,000 And $138,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a manager of international marketing and a brand manager in terms of educational background:
| Manager Of International Marketing | Brand Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and brand managers' demographics:
| Manager Of International Marketing | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |