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The differences between managers of international marketing and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a brand marketing manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Manager Of International Marketing | Brand Marketing Manager | |
| Yearly salary | $99,600 | $91,940 |
| Hourly rate | $47.88 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Managers of international marketing and brand marketing managers have different pay scales, as shown below.
| Manager Of International Marketing | Brand Marketing Manager | |
| Average salary | $99,600 | $91,940 |
| Salary range | Between $71,000 And $138,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Roku | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a manager of international marketing and a brand marketing manager in terms of educational background:
| Manager Of International Marketing | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and brand marketing managers' demographics:
| Manager Of International Marketing | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |