Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers of international marketing and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a digital marketing manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Manager Of International Marketing | Digital Marketing Manager | |
| Yearly salary | $99,600 | $99,563 |
| Hourly rate | $47.88 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Managers of international marketing and digital marketing managers have different pay scales, as shown below.
| Manager Of International Marketing | Digital Marketing Manager | |
| Average salary | $99,600 | $99,563 |
| Salary range | Between $71,000 And $138,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Roku | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a manager of international marketing and a digital marketing manager in terms of educational background:
| Manager Of International Marketing | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and digital marketing managers' demographics:
| Manager Of International Marketing | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |