Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers of international marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a marketing account manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Manager Of International Marketing | Marketing Account Manager | |
| Yearly salary | $99,600 | $67,983 |
| Hourly rate | $47.88 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Managers of international marketing and marketing account managers have different pay scales, as shown below.
| Manager Of International Marketing | Marketing Account Manager | |
| Average salary | $99,600 | $67,983 |
| Salary range | Between $71,000 And $138,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Roku | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a manager of international marketing and a marketing account manager in terms of educational background:
| Manager Of International Marketing | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and marketing account managers' demographics:
| Manager Of International Marketing | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |