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The differences between managers of international marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $99,600 average annual salary of a manager of international marketing.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Manager Of International Marketing | Marketing Lead | |
| Yearly salary | $99,600 | $104,664 |
| Hourly rate | $47.88 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Managers of international marketing and marketing leads have different pay scales, as shown below.
| Manager Of International Marketing | Marketing Lead | |
| Average salary | $99,600 | $104,664 |
| Salary range | Between $71,000 And $138,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a manager of international marketing and a marketing lead in terms of educational background:
| Manager Of International Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and marketing leads' demographics:
| Manager Of International Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |