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The differences between managers of international marketing and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a marketing manager/project manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Manager Of International Marketing | Marketing Manager/Project Manager | |
| Yearly salary | $99,600 | $78,368 |
| Hourly rate | $47.88 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Managers of international marketing and marketing manager/project managers have different pay scales, as shown below.
| Manager Of International Marketing | Marketing Manager/Project Manager | |
| Average salary | $99,600 | $78,368 |
| Salary range | Between $71,000 And $138,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a manager of international marketing and a marketing manager/project manager in terms of educational background:
| Manager Of International Marketing | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and marketing manager/project managers' demographics:
| Manager Of International Marketing | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |