Manager of international marketing vs regional marketing manager

The differences between managers of international marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a regional marketing manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Manager of international marketing vs regional marketing manager overview

	Manager Of International Marketing	Regional Marketing Manager
Yearly salary	$99,600	$85,217
Hourly rate	$47.88	$40.97
Growth rate	10%	10%
Number of jobs	106,216	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a manager of international marketing do?

An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Manager of international marketing vs regional marketing manager salary

Managers of international marketing and regional marketing managers have different pay scales, as shown below.

	Manager Of International Marketing	Regional Marketing Manager
Average salary	$99,600	$85,217
Salary range	Between $71,000 And $138,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Roku	AbbVie
Best paying industry	Technology	Construction

Differences between manager of international marketing and regional marketing manager education

There are a few differences between a manager of international marketing and a regional marketing manager in terms of educational background:

	Manager Of International Marketing	Regional Marketing Manager
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Manager of international marketing vs regional marketing manager demographics

Here are the differences between managers of international marketing' and regional marketing managers' demographics:

	Manager Of International Marketing	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 55.2% Female, 44.8%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager of international marketing and regional marketing manager duties and responsibilities

Manager of international marketing example responsibilities.

Manage inventory of products in the UK warehouse.
Manage export department & work closely with engineering for new OEM product development for electronic audio cable & fiber optic applications.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Perform detail marketing program ROI analysis and generate final client reports.
Oversee all major contracts with vendors supporting domestic and international OEM customer base.
Start Caribbean operations, headquartered in Puerto Rico, to access Caribbean markets.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Manager of international marketing vs regional marketing manager skills

Common manager of international marketing skills

Digital Marketing, 10%
Marketing Campaigns, 7%
Project Management, 7%
Product Development, 6%
International Markets, 4%
Sales Strategies, 4%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

Manager Of International Marketing vs. similar jobs

Manager Of International Marketing related careers

Manager Of International Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Manager Of International Marketing
Manager Of International Marketing vs Regional Marketing Manager

Updated January 8, 2025

Browse executive management jobs