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The differences between managers of international marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a sales and marketing manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Manager Of International Marketing | Sales And Marketing Manager | |
| Yearly salary | $99,600 | $81,953 |
| Hourly rate | $47.88 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Managers of international marketing and sales and marketing managers have different pay scales, as shown below.
| Manager Of International Marketing | Sales And Marketing Manager | |
| Average salary | $99,600 | $81,953 |
| Salary range | Between $71,000 And $138,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | Washington | New York |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a manager of international marketing and a sales and marketing manager in terms of educational background:
| Manager Of International Marketing | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and sales and marketing managers' demographics:
| Manager Of International Marketing | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |