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The differences between managers of international marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $99,600 average annual salary of a manager of international marketing.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Manager Of International Marketing | Senior Product Marketing Manager | |
| Yearly salary | $99,600 | $128,471 |
| Hourly rate | $47.88 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Managers of international marketing and senior product marketing managers have different pay scales, as shown below.
| Manager Of International Marketing | Senior Product Marketing Manager | |
| Average salary | $99,600 | $128,471 |
| Salary range | Between $71,000 And $138,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Roku | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a manager of international marketing and a senior product marketing manager in terms of educational background:
| Manager Of International Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and senior product marketing managers' demographics:
| Manager Of International Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |