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The differences between market research consultants and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research consultant and a data research analyst. Additionally, a market research consultant has an average salary of $85,073, which is higher than the $57,865 average annual salary of a data research analyst.
The top three skills for a market research consultant include client facing, risk management and powerpoint. The most important skills for a data research analyst are data analysis, data collection, and patients.
| Market Research Consultant | Data Research Analyst | |
| Yearly salary | $85,073 | $57,865 |
| Hourly rate | $40.90 | $27.82 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,424 | 135,144 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 65% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research consultant specializes in developing and recommending strategies to optimize a company's marketing operations. They perform extensive market research and analysis, gather and analyze client feedback, spearhead surveys and studies to determine how the current marketing projects affect the consumers, and develop social media techniques to raise brand awareness and public interest. Using their research findings, a market research consultant develops conclusions and recommendations that adhere to the company's goals. Moreover, there are instances when a market research consultant participates in planning and creating marketing programs and materials.
The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.
Market research consultants and data research analysts have different pay scales, as shown below.
| Market Research Consultant | Data Research Analyst | |
| Average salary | $85,073 | $57,865 |
| Salary range | Between $54,000 And $132,000 | Between $40,000 And $81,000 |
| Highest paying City | Renton, WA | Bellevue, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Invesco | Microsoft |
| Best paying industry | - | Finance |
There are a few differences between a market research consultant and a data research analyst in terms of educational background:
| Market Research Consultant | Data Research Analyst | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research consultants' and data research analysts' demographics:
| Market Research Consultant | Data Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |