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The differences between market researchers and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a marketing assistant. Additionally, a market researcher has an average salary of $52,309, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Market Researcher | Marketing Assistant | |
| Yearly salary | $52,309 | $39,442 |
| Hourly rate | $25.15 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 77,611 |
| Job satisfaction | 5 | 3 |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Market researchers and marketing assistants have different pay scales, as shown below.
| Market Researcher | Marketing Assistant | |
| Average salary | $52,309 | $39,442 |
| Salary range | Between $32,000 And $84,000 | Between $28,000 And $55,000 |
| Highest paying City | Linden, NJ | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | |
| Best paying industry | Automotive | Finance |
There are a few differences between a market researcher and a marketing assistant in terms of educational background:
| Market Researcher | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market researchers' and marketing assistants' demographics:
| Market Researcher | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |