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The differences between market researchers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Market Researcher | Marketing Consultant | |
| Yearly salary | $52,309 | $70,593 |
| Hourly rate | $25.15 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 88,935 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Market researchers and marketing consultants have different pay scales, as shown below.
| Market Researcher | Marketing Consultant | |
| Average salary | $52,309 | $70,593 |
| Salary range | Between $32,000 And $84,000 | Between $44,000 And $112,000 |
| Highest paying City | Linden, NJ | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Automotive | Technology |
There are a few differences between a market researcher and a marketing consultant in terms of educational background:
| Market Researcher | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market researchers' and marketing consultants' demographics:
| Market Researcher | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |