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The differences between market researchers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a marketing coordinator. Additionally, a market researcher has an average salary of $52,309, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Market Researcher | Marketing Coordinator | |
| Yearly salary | $52,309 | $48,326 |
| Hourly rate | $25.15 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 91,281 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Market researchers and marketing coordinators have different pay scales, as shown below.
| Market Researcher | Marketing Coordinator | |
| Average salary | $52,309 | $48,326 |
| Salary range | Between $32,000 And $84,000 | Between $34,000 And $67,000 |
| Highest paying City | Linden, NJ | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Keller Williams Capital Properties |
| Best paying industry | Automotive | Technology |
There are a few differences between a market researcher and a marketing coordinator in terms of educational background:
| Market Researcher | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market researchers' and marketing coordinators' demographics:
| Market Researcher | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |