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The differences between marketing communications assistants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Communications Assistant | Marketing Analyst | |
| Yearly salary | $51,115 | $59,380 |
| Hourly rate | $24.57 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing communications assistants and marketing analysts have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing Analyst | |
| Average salary | $51,115 | $59,380 |
| Salary range | Between $34,000 And $76,000 | Between $41,000 And $84,000 |
| Highest paying City | Neptune, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Microsoft | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing communications assistant and a marketing analyst in terms of educational background:
| Marketing Communications Assistant | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketing analysts' demographics:
| Marketing Communications Assistant | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |