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Marketing communications specialist vs communications project manager

The differences between marketing communications specialists and communications project managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a communications project manager has an average salary of $85,174, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for a marketing communications specialist include digital marketing, project management and graphic design. The most important skills for a communications project manager are project management, powerpoint, and web content.

Marketing communications specialist vs communications project manager overview

Marketing Communications SpecialistCommunications Project Manager
Yearly salary$53,993$85,174
Hourly rate$25.96$40.95
Growth rate19%12%
Number of jobs95,444146,055
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Average age3747
Years of experience6-

What does a marketing communications specialist do?

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

What does a communications project manager do?

A communications project manager is in charge of overseeing the development of internal and external communication materials. Their responsibilities typically revolve around performing research and analysis to identify client or company needs, developing effective communication strategies, coordinating different teams to ensure the quality and accuracy of projects, setting objectives and goals, and managing schedules and budgets. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations, including its vision and mission.

Marketing communications specialist vs communications project manager salary

Marketing communications specialists and communications project managers have different pay scales, as shown below.

Marketing Communications SpecialistCommunications Project Manager
Average salary$53,993$85,174
Salary rangeBetween $36,000 And $80,000Between $59,000 And $121,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateDelawareCalifornia
Best paying companyAppleMeta
Best paying industryTechnologyManufacturing

Differences between marketing communications specialist and communications project manager education

There are a few differences between a marketing communications specialist and a communications project manager in terms of educational background:

Marketing Communications SpecialistCommunications Project Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Marketing communications specialist vs communications project manager demographics

Here are the differences between marketing communications specialists' and communications project managers' demographics:

Marketing Communications SpecialistCommunications Project Manager
Average age3747
Gender ratioMale, 28.0% Female, 72.0%Male, 41.6% Female, 58.4%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%Black or African American, 7.7% Unknown, 4.7% Hispanic or Latino, 12.9% Asian, 9.0% White, 65.0% American Indian and Alaska Native, 0.7%
LGBT Percentage10%10%

Differences between marketing communications specialist and communications project manager duties and responsibilities

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Communications project manager example responsibilities.

  • Manage SEO outreach activities to develop visibility.
  • Manage SharePoint front page for company-wide news and departmental updates using original and curate content.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Revise, edit and reformat PowerPoint decks and training manuals.
  • Render PowerPoint assistance that support the team s communications programs and promotions.
  • Create and run various Facebook contests aim at driving growth and building the community.
  • Show more

Marketing communications specialist vs communications project manager skills

Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%
Common communications project manager skills
  • Project Management, 20%
  • PowerPoint, 8%
  • Web Content, 7%
  • Status Reports, 5%
  • SharePoint, 4%
  • Communications Projects, 4%

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