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The differences between marketing communications specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications specialist and a marketing communications coordinator. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing communications specialist include digital marketing, project management and graphic design. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Communications Specialist | Marketing Communications Coordinator | |
| Yearly salary | $53,993 | $49,151 |
| Hourly rate | $25.96 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,444 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing communications specialists and marketing communications coordinators have different pay scales, as shown below.
| Marketing Communications Specialist | Marketing Communications Coordinator | |
| Average salary | $53,993 | $49,151 |
| Salary range | Between $36,000 And $80,000 | Between $36,000 And $67,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Apple | Avid |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing communications specialist and a marketing communications coordinator in terms of educational background:
| Marketing Communications Specialist | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing communications specialists' and marketing communications coordinators' demographics:
| Marketing Communications Specialist | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |