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The differences between marketing communications specialists and senior communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing communications specialist, becoming a senior communications specialist takes usually requires 2-4 years. Additionally, a senior communications specialist has an average salary of $78,948, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing communications specialist include digital marketing, project management and graphic design. The most important skills for a senior communications specialist are project management, powerpoint, and strategic communications.
| Marketing Communications Specialist | Senior Communications Specialist | |
| Yearly salary | $53,993 | $78,948 |
| Hourly rate | $25.96 | $37.96 |
| Growth rate | 19% | 8% |
| Number of jobs | 95,444 | 18,973 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 65% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
A senior communications specialist is primarily in charge of developing communication strategies in the company. Their responsibilities revolve around ensuring the smooth flow of internal and external communications, coordinating various departments, managing campaigns and event schedules, devising social media strategies, and supervising media relations. A senior communications specialist must also address issues and concerns, resolving them promptly. Furthermore, as a senior specialist, it is essential to lead and assist the junior specialists, all while adhering to the company's policies and regulations.
Marketing communications specialists and senior communications specialists have different pay scales, as shown below.
| Marketing Communications Specialist | Senior Communications Specialist | |
| Average salary | $53,993 | $78,948 |
| Salary range | Between $36,000 And $80,000 | Between $56,000 And $111,000 |
| Highest paying City | Seattle, WA | Oakland, CA |
| Highest paying state | Delaware | Connecticut |
| Best paying company | Apple | Analysis Group |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing communications specialist and a senior communications specialist in terms of educational background:
| Marketing Communications Specialist | Senior Communications Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 65% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between marketing communications specialists' and senior communications specialists' demographics:
| Marketing Communications Specialist | Senior Communications Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 35.7% Female, 64.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |