Marketing consultant vs business development consultant

The differences between marketing consultants and business development consultants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development consultant has an average salary of $85,153, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a business development consultant are healthcare, CRM, and cloud.

Marketing consultant vs business development consultant overview

	Marketing Consultant	Business Development Consultant
Yearly salary	$70,593	$85,153
Hourly rate	$33.94	$40.94
Growth rate	19%	6%
Number of jobs	88,935	168,111
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Average age	37	44
Years of experience	6	-

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

What does a business development consultant do?

The role of business consultants is to provide an analysis of a company on its business practices and make recommendations for long-term goals. This role is also connected with various duties and responsibilities, including reviewing the company's financial statements, engaging in research on how to improve the company's offers, and developing new business models. Also, business consultants are responsible for negotiating contracts as needed, initiating plans and strategies to minimize company losses and drive profits. They may also function as the company's representative in promotional events and trade associations.

Marketing consultant vs business development consultant salary

Marketing consultants and business development consultants have different pay scales, as shown below.

	Marketing Consultant	Business Development Consultant
Average salary	$70,593	$85,153
Salary range	Between $44,000 And $112,000	Between $52,000 And $137,000
Highest paying City	Wilmington, DE	Minneapolis, MN
Highest paying state	Delaware	Pennsylvania
Best paying company	Meta	Veeva Systems
Best paying industry	Technology	Media

Differences between marketing consultant and business development consultant education

There are a few differences between a marketing consultant and a business development consultant in terms of educational background:

	Marketing Consultant	Business Development Consultant
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	Western Carolina University

Marketing consultant vs business development consultant demographics

Here are the differences between marketing consultants' and business development consultants' demographics:

	Marketing Consultant	Business Development Consultant
Average age	37	44
Gender ratio	Male, 46.0% Female, 54.0%	Male, 64.1% Female, 35.9%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%	Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	11%

Differences between marketing consultant and business development consultant duties and responsibilities

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Business development consultant example responsibilities.

Manage and negotiate key vendor relationships including financial transaction processing, product marketing, advertising and collateral fulfillment to maximize ROI.
Improve customer retention and customer satisfaction by implementing a CRM system.
Work alongside CEO in developing and implementing a sales training program/protocols for new salespeople using a customize CRM
Connect business processes through its online payroll solution, integrate human resource information system and cloud computing services.
Conduct extensive research to identify healthcare provider clients and physician job candidates.
Arrange in-person meetings to referring primary care providers and other community healthcare organizations.

Marketing consultant vs business development consultant skills

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Common business development consultant skills

Healthcare, 13%
CRM, 9%
Cloud, 9%
Customer Satisfaction, 8%
Sales Training, 6%
Sales Pipeline, 5%

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Marketing Consultant vs Business Development Consultant

Updated January 8, 2025

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