Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing consultants and communications consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a communications consultant takes usually requires 2-4 years. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a communications consultant are powerpoint, web content, and project management.
| Marketing Consultant | Communications Consultant | |
| Yearly salary | $70,593 | $91,455 |
| Hourly rate | $33.94 | $43.97 |
| Growth rate | 19% | 8% |
| Number of jobs | 88,935 | 29,942 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.
Marketing consultants and communications consultants have different pay scales, as shown below.
| Marketing Consultant | Communications Consultant | |
| Average salary | $70,593 | $91,455 |
| Salary range | Between $44,000 And $112,000 | Between $63,000 And $130,000 |
| Highest paying City | Wilmington, DE | Oakland, CA |
| Highest paying state | Delaware | Massachusetts |
| Best paying company | Meta | Dell |
| Best paying industry | Technology | Utilities |
There are a few differences between a marketing consultant and a communications consultant in terms of educational background:
| Marketing Consultant | Communications Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing consultants' and communications consultants' demographics:
| Marketing Consultant | Communications Consultant | |
| Average age | 37 | 42 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |