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The differences between marketing consultants and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing consultant, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing consultant include customer service, web content and media sales. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Consultant | Marketing Account Manager | |
| Yearly salary | $70,593 | $67,983 |
| Hourly rate | $33.94 | $32.68 |
| Growth rate | 19% | 10% |
| Number of jobs | 88,935 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing consultants and marketing account managers have different pay scales, as shown below.
| Marketing Consultant | Marketing Account Manager | |
| Average salary | $70,593 | $67,983 |
| Salary range | Between $44,000 And $112,000 | Between $50,000 And $91,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a marketing consultant and a marketing account manager in terms of educational background:
| Marketing Consultant | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing consultants' and marketing account managers' demographics:
| Marketing Consultant | Marketing Account Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |