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The differences between marketing data analysts and business & data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing data analyst, becoming a business & data analyst takes usually requires 2-4 years. Additionally, a business & data analyst has an average salary of $75,461, which is higher than the $73,938 average annual salary of a marketing data analyst.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a business & data analyst are data analysis, power bi, and visualization.
| Marketing Data Analyst | Business & Data Analyst | |
| Yearly salary | $73,938 | $75,461 |
| Hourly rate | $35.55 | $36.28 |
| Growth rate | 19% | 11% |
| Number of jobs | 160,600 | 188,716 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 66% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
A business and data analyst is an individual who specializes in utilizing different data-centered strategies in providing analytical services to a company or an organization. Their duties focus on conducting extensive market research and assessments, organizing studies using various techniques and approaches, gathering and analyzing data, performing risk assessments, and spearheading activities such as interviews and surveys. They use their research findings to create plans, establish business forecasts and models, and recommend solutions to optimize business operations.
Marketing data analysts and business & data analysts have different pay scales, as shown below.
| Marketing Data Analyst | Business & Data Analyst | |
| Average salary | $73,938 | $75,461 |
| Salary range | Between $52,000 And $103,000 | Between $55,000 And $101,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing data analyst and a business & data analyst in terms of educational background:
| Marketing Data Analyst | Business & Data Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing data analysts' and business & data analysts' demographics:
| Marketing Data Analyst | Business & Data Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 54.9% Female, 45.1% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 7.5% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.8% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |