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The differences between marketing data analysts and data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing data analyst, becoming a data analyst takes usually requires 2-4 years. Additionally, a data analyst has an average salary of $74,342, which is higher than the $73,938 average annual salary of a marketing data analyst.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a data analyst are data analysis, python, and power bi.
| Marketing Data Analyst | Data Analyst | |
| Yearly salary | $73,938 | $74,342 |
| Hourly rate | $35.55 | $35.74 |
| Growth rate | 19% | 11% |
| Number of jobs | 160,600 | 167,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Data analysts are responsible for interpreting the company's statistics and providing sound recommendations to the organization. They manage the organization's data sets, usually related to market performance, finance, or human resources. They are in charge of studying the available data, spotting trends, interpreting what the data and the trends mean, and recommending suggestions that will help the organization perform better. Their recommendations should also be relevant and backed up with strong analyses. Data analysts are expected to have a good grasp of the current market trends in the industry.
Marketing data analysts and data analysts have different pay scales, as shown below.
| Marketing Data Analyst | Data Analyst | |
| Average salary | $73,938 | $74,342 |
| Salary range | Between $52,000 And $103,000 | Between $53,000 And $103,000 |
| Highest paying City | San Francisco, CA | Richmond, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing data analyst and a data analyst in terms of educational background:
| Marketing Data Analyst | Data Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing data analysts' and data analysts' demographics:
| Marketing Data Analyst | Data Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 50.2% Female, 49.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |