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The differences between marketing data analysts and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a digital marketing consultant. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Data Analyst | Digital Marketing Consultant | |
| Yearly salary | $73,938 | $71,064 |
| Hourly rate | $35.55 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing data analysts and digital marketing consultants have different pay scales, as shown below.
| Marketing Data Analyst | Digital Marketing Consultant | |
| Average salary | $73,938 | $71,064 |
| Salary range | Between $52,000 And $103,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing data analyst and a digital marketing consultant in terms of educational background:
| Marketing Data Analyst | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and digital marketing consultants' demographics:
| Marketing Data Analyst | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |