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The differences between marketing data analysts and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a marketing and sales associate. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Marketing Data Analyst | Marketing And Sales Associate | |
| Yearly salary | $73,938 | $45,665 |
| Hourly rate | $35.55 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Marketing data analysts and marketing and sales associates have different pay scales, as shown below.
| Marketing Data Analyst | Marketing And Sales Associate | |
| Average salary | $73,938 | $45,665 |
| Salary range | Between $52,000 And $103,000 | Between $30,000 And $69,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing data analyst and a marketing and sales associate in terms of educational background:
| Marketing Data Analyst | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and marketing and sales associates' demographics:
| Marketing Data Analyst | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |