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The differences between marketing data analysts and pricing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a pricing analyst. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $64,168 average annual salary of a pricing analyst.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a pricing analyst are pricing strategy, strong analytical, and customer service.
| Marketing Data Analyst | Pricing Analyst | |
| Yearly salary | $73,938 | $64,168 |
| Hourly rate | $35.55 | $30.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 73,462 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.
Marketing data analysts and pricing analysts have different pay scales, as shown below.
| Marketing Data Analyst | Pricing Analyst | |
| Average salary | $73,938 | $64,168 |
| Salary range | Between $52,000 And $103,000 | Between $46,000 And $89,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Apple |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing data analyst and a pricing analyst in terms of educational background:
| Marketing Data Analyst | Pricing Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing data analysts' and pricing analysts' demographics:
| Marketing Data Analyst | Pricing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 53.3% Female, 46.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.0% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |