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Marketing manager, email vs assistant marketing manager

The differences between marketing managers, email and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Marketing manager, email vs assistant marketing manager overview

Marketing Manager, EmailAssistant Marketing Manager
Yearly salary$74,487$94,094
Hourly rate$35.81$45.24
Growth rate10%10%
Number of jobs111,37582,527
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

Marketing manager, email vs assistant marketing manager salary

Marketing managers, email and assistant marketing managers have different pay scales, as shown below.

Marketing Manager, EmailAssistant Marketing Manager
Average salary$74,487$94,094
Salary rangeBetween $51,000 And $107,000Between $64,000 And $136,000
Highest paying CitySan Francisco, CAPortsmouth, VA
Highest paying stateRhode IslandVirginia
Best paying companyAtlassianGeneral Motors
Best paying industryReal EstateFinance

Differences between marketing manager, email and assistant marketing manager education

There are a few differences between a marketing manager, email and an assistant marketing manager in terms of educational background:

Marketing Manager, EmailAssistant Marketing Manager
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing manager, email vs assistant marketing manager demographics

Here are the differences between marketing managers, email' and assistant marketing managers' demographics:

Marketing Manager, EmailAssistant Marketing Manager
Average age3939
Gender ratioMale, 42.8% Female, 57.2%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing manager, email and assistant marketing manager duties and responsibilities

Marketing manager, email example responsibilities.

  • Manage web marketing budgets for PPC and online banner advertisements.
  • Manage display campaigns on top portals, ad networks, DSPs and Facebook.
  • Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
  • Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Execute campaigns in Marketo and Wordpress.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Marketing manager, email vs assistant marketing manager skills

Common marketing manager, email skills
  • Email Marketing, 17%
  • Digital Marketing, 8%
  • B Testing, 7%
  • A/B, 6%
  • HTML, 4%
  • Marketing Campaigns, 4%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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