Marketing manager, email vs brand manager

The differences between marketing managers, email and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Marketing manager, email vs brand manager overview

	Marketing Manager, Email	Brand Manager
Yearly salary	$74,487	$97,789
Hourly rate	$35.81	$47.01
Growth rate	10%	10%
Number of jobs	111,375	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Marketing manager, email vs brand manager salary

Marketing managers, email and brand managers have different pay scales, as shown below.

	Marketing Manager, Email	Brand Manager
Average salary	$74,487	$97,789
Salary range	Between $51,000 And $107,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	Rhode Island	Rhode Island
Best paying company	Atlassian	Meta
Best paying industry	Real Estate	Manufacturing

Differences between marketing manager, email and brand manager education

There are a few differences between a marketing manager, email and a brand manager in terms of educational background:

	Marketing Manager, Email	Brand Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs brand manager demographics

Here are the differences between marketing managers, email' and brand managers' demographics:

	Marketing Manager, Email	Brand Manager
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and brand manager duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Marketing manager, email vs brand manager skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Executive Management Industry
Marketing Manager, Email
Marketing Manager, Email vs Brand Manager

Updated January 8, 2025

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