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Marketing manager, email vs brand marketing manager

The differences between marketing managers, email and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Marketing manager, email vs brand marketing manager overview

Marketing Manager, EmailBrand Marketing Manager
Yearly salary$74,487$91,940
Hourly rate$35.81$44.20
Growth rate10%10%
Number of jobs111,375108,824
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a brand marketing manager do?

A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.

Marketing manager, email vs brand marketing manager salary

Marketing managers, email and brand marketing managers have different pay scales, as shown below.

Marketing Manager, EmailBrand Marketing Manager
Average salary$74,487$91,940
Salary rangeBetween $51,000 And $107,000Between $64,000 And $131,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyAtlassianMorgan Lewis
Best paying industryReal EstateMedia

Differences between marketing manager, email and brand marketing manager education

There are a few differences between a marketing manager, email and a brand marketing manager in terms of educational background:

Marketing Manager, EmailBrand Marketing Manager
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Most common majorMarketingMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing manager, email vs brand marketing manager demographics

Here are the differences between marketing managers, email' and brand marketing managers' demographics:

Marketing Manager, EmailBrand Marketing Manager
Average age3939
Gender ratioMale, 42.8% Female, 57.2%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing manager, email and brand marketing manager duties and responsibilities

Marketing manager, email example responsibilities.

  • Manage web marketing budgets for PPC and online banner advertisements.
  • Manage display campaigns on top portals, ad networks, DSPs and Facebook.
  • Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
  • Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Execute campaigns in Marketo and Wordpress.
  • Show more

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Marketing manager, email vs brand marketing manager skills

Common marketing manager, email skills
  • Email Marketing, 17%
  • Digital Marketing, 8%
  • B Testing, 7%
  • A/B, 6%
  • HTML, 4%
  • Marketing Campaigns, 4%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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