Marketing manager, email vs digital marketing manager

The differences between marketing managers, email and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Marketing manager, email vs digital marketing manager overview

	Marketing Manager, Email	Digital Marketing Manager
Yearly salary	$74,487	$99,563
Hourly rate	$35.81	$47.87
Growth rate	10%	10%
Number of jobs	111,375	126,137
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

Marketing manager, email vs digital marketing manager salary

Marketing managers, email and digital marketing managers have different pay scales, as shown below.

	Marketing Manager, Email	Digital Marketing Manager
Average salary	$74,487	$99,563
Salary range	Between $51,000 And $107,000	Between $71,000 And $138,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	New Jersey
Best paying company	Atlassian	Conrad N. Hilton Foundation
Best paying industry	Real Estate	-

Differences between marketing manager, email and digital marketing manager education

There are a few differences between a marketing manager, email and a digital marketing manager in terms of educational background:

	Marketing Manager, Email	Digital Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 77%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs digital marketing manager demographics

Here are the differences between marketing managers, email' and digital marketing managers' demographics:

	Marketing Manager, Email	Digital Marketing Manager
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and digital marketing manager duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Digital marketing manager example responsibilities.

Manage social media accounts; more than double Instagram & Facebook followers.
Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
Manage all QA and UAT to ensure all web enhancements meet business requirements.
Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.

Marketing manager, email vs digital marketing manager skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common digital marketing manager skills

Digital Marketing, 24%
Google Analytics, 5%
Email Marketing, 5%
Marketing Campaigns, 4%
Project Management, 3%
B Testing, 3%

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Executive Management Industry
Marketing Manager, Email
Marketing Manager, Email vs Digital Marketing Manager

Updated January 8, 2025

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