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The differences between marketing managers, email and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $74,487 average annual salary of a marketing manager, email.
The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Manager, Email | Head Of Marketing | |
| Yearly salary | $74,487 | $137,829 |
| Hourly rate | $35.81 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,375 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing managers, email and heads of marketing have different pay scales, as shown below.
| Marketing Manager, Email | Head Of Marketing | |
| Average salary | $74,487 | $137,829 |
| Salary range | Between $51,000 And $107,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Atlassian | Meta |
| Best paying industry | Real Estate | Media |
There are a few differences between a marketing manager, email and a head of marketing in terms of educational background:
| Marketing Manager, Email | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, email' and heads of marketing' demographics:
| Marketing Manager, Email | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |