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The differences between marketing managers, email and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a marketing account manager. Additionally, a marketing manager, email has an average salary of $74,487, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Manager, Email | Marketing Account Manager | |
| Yearly salary | $74,487 | $67,983 |
| Hourly rate | $35.81 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,375 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing managers, email and marketing account managers have different pay scales, as shown below.
| Marketing Manager, Email | Marketing Account Manager | |
| Average salary | $74,487 | $67,983 |
| Salary range | Between $51,000 And $107,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Atlassian | American Tower |
| Best paying industry | Real Estate | Energy |
There are a few differences between a marketing manager, email and a marketing account manager in terms of educational background:
| Marketing Manager, Email | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, email' and marketing account managers' demographics:
| Marketing Manager, Email | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |