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The differences between marketing managers, email and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $74,487 average annual salary of a marketing manager, email.
The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Manager, Email | Marketing Lead | |
| Yearly salary | $74,487 | $104,664 |
| Hourly rate | $35.81 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,375 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing managers, email and marketing leads have different pay scales, as shown below.
| Marketing Manager, Email | Marketing Lead | |
| Average salary | $74,487 | $104,664 |
| Salary range | Between $51,000 And $107,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Atlassian | Meta |
| Best paying industry | Real Estate | Technology |
There are a few differences between a marketing manager, email and a marketing lead in terms of educational background:
| Marketing Manager, Email | Marketing Lead | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, email' and marketing leads' demographics:
| Marketing Manager, Email | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |