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The differences between marketing managers, email and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $74,487 average annual salary of a marketing manager, email.
The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Marketing Manager, Email | Marketing Manager/Project Manager | |
| Yearly salary | $74,487 | $78,368 |
| Hourly rate | $35.81 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,375 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing managers, email and marketing manager/project managers have different pay scales, as shown below.
| Marketing Manager, Email | Marketing Manager/Project Manager | |
| Average salary | $74,487 | $78,368 |
| Salary range | Between $51,000 And $107,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Atlassian | Meta |
| Best paying industry | Real Estate | Technology |
There are a few differences between a marketing manager, email and a marketing manager/project manager in terms of educational background:
| Marketing Manager, Email | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, email' and marketing manager/project managers' demographics:
| Marketing Manager, Email | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |