Marketing manager, email vs online marketing manager

The differences between marketing managers, email and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.

Marketing manager, email vs online marketing manager overview

	Marketing Manager, Email	Online Marketing Manager
Yearly salary	$74,487	$96,212
Hourly rate	$35.81	$46.26
Growth rate	10%	10%
Number of jobs	111,375	111,303
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does an online marketing manager do?

Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.

Marketing manager, email vs online marketing manager salary

Marketing managers, email and online marketing managers have different pay scales, as shown below.

	Marketing Manager, Email	Online Marketing Manager
Average salary	$74,487	$96,212
Salary range	Between $51,000 And $107,000	Between $69,000 And $133,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	Atlassian	Meta
Best paying industry	Real Estate	Utilities

Differences between marketing manager, email and online marketing manager education

There are a few differences between a marketing manager, email and an online marketing manager in terms of educational background:

	Marketing Manager, Email	Online Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs online marketing manager demographics

Here are the differences between marketing managers, email' and online marketing managers' demographics:

	Marketing Manager, Email	Online Marketing Manager
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 53.6% Female, 46.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and online marketing manager duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Online marketing manager example responsibilities.

Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.

Marketing manager, email vs online marketing manager skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common online marketing manager skills

Web Traffic, 8%
Digital Marketing, 7%
Marketing Campaigns, 6%
Search Engine Optimization, 6%
Google Analytics, 6%
Email Campaigns, 5%

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Marketing Manager, Email
Marketing Manager, Email vs Online Marketing Manager

Updated January 8, 2025

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