Marketing manager, email vs regional marketing manager

The differences between marketing managers, email and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing manager, email vs regional marketing manager overview

	Marketing Manager, Email	Regional Marketing Manager
Yearly salary	$74,487	$85,217
Hourly rate	$35.81	$40.97
Growth rate	10%	10%
Number of jobs	111,375	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing manager, email vs regional marketing manager salary

Marketing managers, email and regional marketing managers have different pay scales, as shown below.

	Marketing Manager, Email	Regional Marketing Manager
Average salary	$74,487	$85,217
Salary range	Between $51,000 And $107,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Atlassian	AbbVie
Best paying industry	Real Estate	Construction

Differences between marketing manager, email and regional marketing manager education

There are a few differences between a marketing manager, email and a regional marketing manager in terms of educational background:

	Marketing Manager, Email	Regional Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs regional marketing manager demographics

Here are the differences between marketing managers, email' and regional marketing managers' demographics:

	Marketing Manager, Email	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and regional marketing manager duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Marketing manager, email vs regional marketing manager skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Marketing Manager, Email
Marketing Manager, Email vs Regional Marketing Manager

Updated January 8, 2025

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