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The differences between marketing managers and account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing manager, becoming an account manager takes usually requires 6-8 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $68,535 average annual salary of an account manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for an account manager are customer service, account management, and healthcare.
| Marketing Manager | Account Manager | |
| Yearly salary | $104,550 | $68,535 |
| Hourly rate | $50.26 | $32.95 |
| Growth rate | 10% | 5% |
| Number of jobs | 89,627 | 152,261 |
| Job satisfaction | 3 | 4 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.
Marketing managers and account managers have different pay scales, as shown below.
| Marketing Manager | Account Manager | |
| Average salary | $104,550 | $68,535 |
| Salary range | Between $71,000 And $153,000 | Between $42,000 And $110,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | NVIDIA |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager and an account manager in terms of educational background:
| Marketing Manager | Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing managers' and account managers' demographics:
| Marketing Manager | Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 54.8% Female, 45.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |