Marketing specialist jobs in Gilroy, CA - 551 jobs

A global SaaS company is looking for a Head of Growth Marketing to lead demand generation and pipeline growth for the Adaptive business unit. This senior role focuses on strategic marketing initiatives aimed at improving conversion rates and optimizing the customer journey. Ideal candidates will have substantial experience in B2B SaaS marketing and a strong analytical background to drive meaningful growth outcomes. This role offers a flexible work environment and competitive compensation including significant salary ranges. #J-18808-Ljbffr

A pioneering medical technology firm in California is seeking a Senior Product Marketing Manager to drive product commercialization and oversee marketing strategies for innovative surgical technology. This role requires a minimum of 7 years of experience in downstream product management within the Urology sector, focusing on developing marketing strategies and leading cross-functional teams. The position offers a salary range of $162,000 to $191,000, along with bonuses and flexible time off. #J-18808-Ljbffr

A leading fintech company in California is seeking a Paid Marketing Lead responsible for driving app growth and B2B demand generation. The role requires a data-driven marketer with 5+ years of experience in paid digital marketing. You will manage campaigns across platforms like Google Ads and Facebook, optimize strategies for user acquisition, and collaborate with cross-functional teams. This position offers a competitive salary, hybrid work model, and opportunities for professional growth. #J-18808-Ljbffr

At Verdigris, our mission is to sustain and enrich human life through responsive energy intelligence. As AI accelerates global energy demand, we envision a future where Verdigris unlocks data center efficiency and enables intelligent energy systems for humanity's benefit. About the Role We're looking for a Technical Marketing Lead to build the systems and tools that power our go-to-market motion. This isn't a role where you write briefs and hand them to agencies. You build things. You prototype. You ship. We don't have engineering support for marketing tools. You'll work in Claude Code, Cursor, or similar environments to prototype, prove value, and scale what works. What "build" means You'll create tools that automatically turn our core product documentation into sales materials, training content, and customer-facing assets. You'll train custom GPTs for marketing use cases, build workflows that keep content in sync, and ship landing pages or calculators without waiting for engineering. About You You're a builder who happens to work in marketing. You've shipped AI-native workflows, automated repetitive work, and trained custom GPTs you actually use. You think in systems-when you see manual processes, you think "how do I automate this?" How to Apply Show us what you've built. Send us the Vercel link, or tell us about the automation or tool you shipped. What You'll Own Build and maintain AI-native workflows for content generation, research, and enablement Create automations that reduce manual work across marketing operations Own tooling decisions: CMS, content ops, attribution, feedback loops Generate and maintain sales decks, one-pagers, talk tracks, and demo narratives Build systems so enablement updates automatically as positioning evolves Translate product capabilities into buyer-centric messaging Help define the "source of truth" for GTM content and ensure consistency Requirements 4-8 years in B2B marketing, growth, or marketing operations Experience at startups or fast-moving technical companies Track record of building tools, automations, or systems (not just using them) Comfort with Claude Code, Cursor, or similar AI coding environments Experience building automations (Zapier, Make, n8n, or code-based) Have trained and deployed custom GPTs or Claude projects Can ship a landing page, calculator, or simple tool without engineering help Builder mentality: you create leverage where none exists Nice To Have Experience with technical or infrastructure products (data centers, cloud, enterprise IT) Product marketing experience: positioning, competitive analysis, buyer research Background in growth engineering or marketing engineering Familiarity with content management systems and marketing automation platforms If you're a builder who wants to own the marketing systems at a company shaping the future of AI infrastructure and energy, we'd love to meet you. You'll have real ownership from day one: shipping tools, automations, and workflows that create leverage across the GTM motion. This is a chance to prove yourself and grow into a leadership role as we scale. #J-18808-Ljbffr

A leading crypto exchange is searching for a Marketing Leader to craft strategies for the Americas, focusing on the crypto market. The role involves fostering community relationships, enhancing product adoption, and conducting insight-driven product development. Ideal candidates bring at least 10 years in product marketing, particularly within fintech or crypto, along with strong leadership and communication skills. A competitive compensation package awaits, along with significant benefits. #J-18808-Ljbffr

SightCall is the leading global cloud platform transforming industries with live video. In a connected mobile-first world, businesses leveraging SightCall have the ability to see what their customers see and guide them remotely in real-time. Our solution provides a complete set of API's, SDK's, and out-of-the-box apps that enhance enterprise processes for organizations such as Allianz, Koenig & Bauer, Kraft Heinz, GE Healthcare and Bosch. As a global business, SightCall's offices span across Paris (Main), San Francisco (HQ), London. Although we're a growing company, we continue to cherish the start-up culture with a hands-on approach ensuring our customers come first! Overview Job Overview: We are seeking a creative, versatile, and results-driven Marketing Design Lead to join our SaaS software team. This mid-level role requires an innovative marketer with strong skills in AI video production, sales collateral design, event marketing booth design, website design, and printed material creation. The ideal candidate should have a passion for creating compelling content and design while maintaining consistency in brand voice and messaging across various platforms. You will work collaboratively with cross-functional teams to create a diverse range of marketing materials to support our growing SaaS business. Responsibilities AI Video Production: Lead the development and production of AI-powered videos, including promotional videos, explainer content, product demos, and customer stories. Collaborate with the marketing team to ensure videos align with the brand's voice and objectives. Sales Collateral Design: Design engaging, on-brand sales collateral, including brochures, presentations, one-pagers, and product sheets, aimed at driving lead generation and sales conversion. Event Marketing Booth Design: Take ownership of the creative design and execution of our event marketing booths, ensuring they are visually appealing, on-brand, and provide an engaging experience for visitors. Website Design & Management: Work with the web team to create and update website pages, ensuring they are visually aligned with the overall brand, optimized for user experience, and contribute to lead generation goals. Printed Material Design: Create high-quality, printed materials for promotional purposes, such as posters, flyers, banners, and other marketing collateral for trade shows, conferences, and other events. Cross-Functional Collaboration: Work closely with product, sales, and marketing teams to develop and execute campaigns, ensuring all creative assets are consistent with the company's messaging, goals, and objectives. Project Management: Manage multiple projects simultaneously, meeting deadlines and maintaining high-quality standards across all creative outputs. Collaborate with external vendors when necessary. Qualifications 3+ years of experience in a design role, preferably within the SaaS or technology sector. Strong expertise in AI video production tools and techniques. Proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and web design platforms (e.g., WordPress, Webflow). Solid experience in designing event marketing booths, trade show displays, and other physical marketing materials. A solid understanding of branding and marketing principles. Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects simultaneously. Excellent communication skills and the ability to collaborate effectively with cross-functional teams. A portfolio demonstrating design and writing skills across various media is highly preferred. Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro). Experience in motion graphics and animation. Strong problem-solving skills and creative thinking. What We Offer Competitive salary and benefits package. A dynamic and collaborative team environment. Opportunities for professional development and career growth. Flexibility in work location and hours. If you're a creative, detail-oriented designer with a passion for design in the SaaS industry, we'd love to hear from you. Apply today to join a fast-growing company and help us shape the future of our brand! #J-18808-Ljbffr

A specialized talent firm is seeking a Brand Marketing Manager in Santa Clara, CA, to define the brand narrative for a fast-growing AI company. The role requires 3+ years of B2B SaaS marketing experience, strong storytelling skills, and the ability to translate complex AI concepts into compelling messages. This position offers a competitive salary range of $130,000-$160,000 plus equity and a flexible work environment within a mission-driven team. #J-18808-Ljbffr

A leading technology company in Sunnyvale, CA is seeking a Senior Product Marketing Manager for Google Cloud Security. This role involves driving the marketing strategy for cloud security products and working cross-functionally to define unique value propositions. Candidates should have significant experience in product marketing, particularly in cloud security. The ideal applicant will possess a Bachelor's degree, excellent communication skills, and a history of managing complex projects. Competitive salary and benefits offered. #J-18808-Ljbffr

About Trustero Trustero provides AI for GRC with a patented, multi-agent AI that automates complex GRC analysis tasks, substantially reducing the workload for GRC teams while increasing accuracy and minimizing reliance on expensive external consultants. The AI functions include conducting internal audits by executing natural language test procedures, assessing policy designs, organizing evidence, providing semantic search and comparison of GRC related information, answering security questionnaires and RFPs, and more. Trustero AI can extend the capabilities of existing GRC programs by integrating with existing tools or as an AI native GRC platform. We're a fast-moving team redefining how modern companies achieve and demonstrate compliance. If you thrive in high-growth environments and love both strategic thinking and hands‑on execution, we'd love to meet you. Role Overview We are seeking a dynamic and results-oriented Head of Marketing to own Trustero's marketing strategy and execution. This hands‑on leader will drive demand generation and pipeline growth, advance our brand in the GRC and AI compliance space, and build a high‑performance marketing foundation for scale. This role is highly hands‑on: from campaign operations and event execution to tech stack optimization and content strategy. You'll collaborate closely with Sales, Product, and Engineering to translate product innovation into measurable revenue impact. Responsibilities Own Trustero's marketing strategy across demand generation, brand, product marketing, events, and digital programs. Lead pipeline growth through multi‑channel campaigns targeting mid‑market and enterprise SaaS buyers. Serve as the HubSpot expert -from lead lifecycle design to reporting dashboards and automation. Plan and execute industry events, including pre‑ and post‑event lead capture, booth logistics, and onsite presence. Develop content and assets supporting campaigns, product launches, and field enablement. Manage paid media, email, SEO/SEM, webinars, ABM, and partner marketing initiatives. Track KPIs and performance data to optimize return on spend and accelerate revenue. Establish Trustero's marketing operations foundation to scale efficiently as the company grows. Partner closely with Sales leadership to align on pipeline goals, account targeting, and SDR support. Work with Product and Engineering to ensure messaging reflects product capabilities and differentiators. Annual salary range is $200,000 to $250,000 USD Required Experience & Skills 7+ years in B2B SaaS marketing with a strong focus on demand generation. Bachelors of Arts or equivalent required, MBA preferred. Demonstrated success driving pipeline and revenue in mid‑market and enterprise segments. Hands‑on operator with the ability to both build strategy and execute day‑to‑day programs. Expert proficiency in HubSpot, LinkedIn, GoogleAds -setup, automation workflows, scoring, analytics, and integrations. Proven experience running major industry events and trade shows. Track record of leading successful multi‑channel marketing campaigns. Technically adept-comfortable working closely with Sales, Product, and Engineering. Excellent communicator with strong storytelling, writing, and data‑driven decision‑making skills. Preferred Qualifications Experience marketing AI or security/compliance technology products. Startup or high‑growth SaaS company experience. Ability to build and manage a small but high‑performing marketing team. #J-18808-Ljbffr

Job Title: Integrated Marketing Communications Consultant (Campaigns) Job Type: Contract Work Schedule: On-site Rate: $80,Based on experience Description: 3 rounds of Interview- One with Hiring manager, 2 Panel Interviews Min-10+yrs of experience Work arrangement-Purposeful Onsite Job Description The Integrated Marketing Communications Consultant is responsible for developing a scalable, globally applicable integrated marketing communications (IMC) process. This role requires someone who can simplify complex inputs, align cross-functional teams, build high-clarity frameworks, and translate learnings into scalable global processes. Essential Job Duties Develop Processes: Build a cross-functional, repeatable approach for how the organization communicates across channels and stakeholders. Define an end-to-end process for how messaging is prioritized, developed, planned, and communicated across global channels. Partner with product marketing, brand & creative, PR, executive communications, and regional teams to build a cohesive, repeatable workflow. Develop templates, messaging frameworks, content guidelines, and channel recommendations for specific use cases. Establish operating rhythms for intake, planning, cross-functional review, approvals, and post-launch optimization. Build a global playbook documenting best practices, roles/responsibilities, timelines, and dependencies. Pilot Approach: Develop the pilot's IMC framework including segmentation assumptions, channel strategy, messaging flows, asset requirements, and activation plan. Pilot integrated marketing communications approach for one selected audience in one targeted region. Measure effectiveness of the pilot using defined KPIs and insights from both qualitative and quantitative sources. Translate pilot findings into a globally scalable IMC model that can be adopted by other regions and applied to any audience. Required Skills and Experience Minimum 8+ years of experience managing integrated marketing communications initiatives, preferably in the healthcare industry Proven experience building or operationalizing IMC processes, frameworks, or large-scale communication workflows. Strong capability in audience-centric storytelling, multi-channel planning, and creative brief development. Skilled in orchestrating cross-functional teams and aligning diverse stakeholders. Highly organized, process-minded, and able to manage both strategy and hands-on execution. Fluent in using data and insights to inform decisions and improve systems. Strong written, verbal, and presentation communication skills. Ability to work independently with limited oversight in a flexible, part-time environment. Required Education and Training Bachelor's degree required, MBA or Master's degree preferred About Maxonic: Since 2002 Maxonic has been at the forefront of connecting candidate strengths to client challenges. Our award winning, dedicated team of recruiting professionals are specialized by technology, are great listeners, and will seek to find a position that meets the long-term career needs of our candidates. We take pride in the over 10,000 candidates that we have placed, and the repeat business that we earn from our satisfied clients. Interested in Applying? Please apply with your most current resume. Feel free to contact Raghav Pradhan (raghav@maxonic.com/ *************** for more details.

A cybersecurity startup in California is seeking a Head of Digital Marketing to spearhead their demand generation strategy. The role involves defining and executing marketing initiatives, collaborating with sales for integrated campaigns, and developing case studies to spotlight customer success. The ideal candidate has a strong background in B2B or cybersecurity marketing, excels in data-driven strategies, and possesses excellent communication skills. Join a dynamic environment that fosters creativity and innovation. #J-18808-Ljbffr

An established industry player is seeking a Head of Marketing to lead the charge in developing innovative marketing strategies that elevate their brand and drive business growth. This role offers a unique opportunity to shape the narrative of transformative technology with a significant social impact. You will collaborate with cross-functional teams and engage in global marketing initiatives, ensuring alignment with the company's mission. If you are passionate about bridging the digital divide and have a strong background in B2B marketing, this role is perfect for you. #J-18808-Ljbffr

A cutting-edge data curation company in Redwood City, CA is seeking a Marketing Lead to build and oversee the entire marketing function. The ideal candidate will have over 7 years of experience in marketing technical products, particularly in the fields of ML and AI. Responsibilities include defining strategy, creating impactful content, and partnering across teams. This role emphasizes hands-on leadership while building a high-impact team and is supported by a comprehensive benefits package including 100% health benefits and unlimited PTO. #J-18808-Ljbffr

A leading healthcare company is seeking a Senior Director of Product Marketing for their OTTAVA division based out of Santa Clara, CA or Cincinnati, OH. The role involves leading the product marketing team, defining global marketing strategies, and managing customer insights to drive product launches. Candidates must have 10+ years in sales and marketing within the healthcare sector. The anticipated base pay range is $173,000 to $299,000, depending on location and experience. #J-18808-Ljbffr

Join Buzz Solutions as we revolutionize the way utility companies maintain and protect power grid infrastructure through advanced AI solutions. We're seeking a Jr. Marketing Associate who is highly organized, analytically minded, and detail-oriented to help us execute our growing marketing initiatives. This person thrives on structure, enjoys diving into metrics, and takes ownership of ensuring marketing operations run efficiently and accurately. Responsibilities Assist in planning, coordinating, and executing company events, conferences, and webinars, including registrations and logistics. Create engaging and strategic social media posts for Buzz Solutions' LinkedIn and other platforms to drive visibility and engagement. Track and report on LinkedIn performance metrics, SEO analytics, and Google Analytics to evaluate and improve campaign results. Support the development and maintenance of automated marketing campaigns to nurture leads and promote brand awareness. Keep case studies, marketing collateral, and company materials up to date and organized. Collaborate with team members and conduct internal interviews to gather insights and stories for marketing content. Provide structured, data-driven feedback to enhance marketing campaigns and optimize performance across channels. Maintain a narrow focus on execution and detail. Ensuring tasks are completed accurately, on time, and aligned with brand objectives. Qualifications 2-3 years of marketing experience (experience in the utility or energy sector is a plus). Proficiency with Google Analytics, LinkedIn, Canva, and CRM or automation tools (e.g., HubSpot, Mailchimp, or similar). Strong organizational skills and ability to manage multiple projects simultaneously with a detail-oriented mindset. Analytical thinker who enjoys working with metrics, dashboards, and reporting tools. Experience in event coordination, SEO tracking, or automated marketing workflows preferred. Excellent written and verbal communication skills. Bachelor's degree in Marketing, Communications, or a related field preferred. *Buzz Solutions does not provide sponsorship for work authorizations in the United States at this time* #J-18808-Ljbffr

San Francisco, CA, Palo Alto, CA, Los Angeles, CA or San Diego, CA Are you ready to play a key role in driving growth at a top law firm? Premier, global, law firm is seeking a Senior Business Development Specialist to lead the development and submission of cross-practice, panel, and other high-profile RFP responses that directly support firmwide priorities. In this role, you'll manage and enhance our proposal content library, refine our proposal generator system, and serve as a trusted resource for colleagues on RFP strategy and best practices. You'll collaborate closely with attorneys, marketing, and business development professionals to ensure every submission reflects our standards of excellence, consistency, and client focus. This is an exciting opportunity to shape impactful client-facing materials while advancing the firm's business development objectives. If you thrive in a fast-paced, team-oriented environment and have a passion for delivering high-quality proposals, we want to hear from you. Lead response to cross-practice, panel, and other complex RFPs, providing project management from start to finish, working directly with partners, the BD team, and other stakeholders to ensure a smooth process and meet deadlines. Create client-focused collateral, customizing and writing new content as needed to ensure proposals are tailored to the opportunity. Develop and execute pitch and RFP strategies based on consultation and collaboration with partners and business development teams; provide knowledgeable recommendations on RFP strategy and bring creative ideas to the table. Manage RFP collateral in SharePoint content management system and collaborate with other BD team members to ensure resources stay up to date. Identify and lead targeted projects to improve content, create efficiencies in the proposal process, and otherwise improve the pitching function across BD. Coordinate response to client RFIs including operational/due diligence, diversity, onboarding, and supplier questionnaires, working closely with other departments such as Billing, D&I, Practice Administration, Information Security, and Risk Management. Track RFP status and outcomes in Salesforce. Work closely with other BD team members (practice, industry, and regional teams) to ensure cross-practice responses to RFPs are cohesive and reflect our “one Firm” ethos. Provide guidance and training to BD staff on responding to RFPs and assist with onboarding of new BD team members. Work with pricing team to develop tailored fee proposals. Work with functional marketing specialists in graphics, CRM, public relations, awards and rankings, and website to ensure strong intra-departmental communication, client service and efficiency. Qualifications Bachelor's degree required. Five to seven years of professional services business development and/or marketing experience; law firm experience highly preferred. Excellent organizational and project management skills; ability to manage multiple requests, assess priorities, and achieve solutions under deadlines. Ability to work directly with partners on RFP responses. Excellent writing skills; ability to tailor written materials to the particular client and opportunity. Experience with content management systems or proposal automation tools; comfort with learning and implementing new technology solutions. Highly motivated, with a commitment to taking ownership and responsibility. Driven to create the highest quality, error-free work product. Strong presentation and communication skills. Ability to train and mentor staff in the pitch and RFP development process. Ability to assess information, anticipate issues and outcomes, and make effective decisions. Talent for creating client satisfaction; demonstrated ability to focus on the client value in all work. Flexibility and willingness to work hours needed to fulfill the responsibilities of the position. Benefits Firm offers a comprehensive benefits package starting on your first day. A variety of options for medical, dental, vision, life and disability coverage to meet the needs of you and your family. Industry-leading parental leave and family benefits including adoption and fertility treatment options and backup child and elder care. Global wellness program, including free access to Talkspace and Calm apps. Annual community service day to make an impact on your community and a birthday holiday just for fun. Education reimbursement annually. Dedicated Talent Development team. Competitive annual profit-sharing contribution. Where required by law, salary ranges are stated below. Additional compensation may include a discretionary bonus, overtime as applicable, health/welfare benefits, retirement contributions, paid holidays, and PTO. The range displayed is specifically for positions performed in those cities/states and may vary based on factors including but not limited to the following: local market data and ranges; an applicant's skills and prior relevant experience; and certain degrees, licensing, and certifications. San Francisco, Palo Alto salary range: $104,000.00-$145,000.00, plus bonus. Los Angeles, San Diego salary range: $99,000.00-$138,000.00, plus bonus. #LI-Hybrid

Pinpoint Talent is partnering with a prestigious commercial general contractor in the Bay Area to find a strategic and experienced Marketing Manager. This isn't a standard construction marketing job. Our client is a nationally recognized leader, consistently ranking on "Best Places to Work" lists and known for its unique employee-ownership culture. This progressive structure means your contribution to regional growth directly impacts your personal wealth and long-term career investment. We are looking for a marketing leader ready for a significant step up in scope and ownership. Your Role: Strategic Leadership in the Bay Area The Marketing Manager will be the driving force behind all marketing and communication efforts for a high-growth region. You will be asked to think strategically and lead a team while maintaining a hands-on approach to execution. This role requires travel between the client's multiple Bay Area hubs. Key Responsibilities: Team Management: Lead, mentor, and manage a team of creative marketing personnel, overseeing workload, project delegation, and professional growth across the region. Strategy & Planning: Develop and execute the comprehensive annual marketing plan, ensuring alignment with regional business objectives and growth targets. Business Pursuits: Guide proposal and interview strategy development, providing creative coaching and quality control to help construction teams successfully secure new work. Content & Brand: Drive regional brand consistency and presence through sophisticated content creation (case studies, photography, video) and media relations/public relations (press releases, award submissions). Data & Systems: Oversee the maintenance and strategic use of the CRM (contacts, opportunities, projects), working with leadership to generate key reports that move the business forward. Event Oversight: Manage and coordinate a full calendar of industry, client, and recruiting events in collaboration with Sales, Operations, and HR. What You Bring to the Table This role is ideal for a strong leader who possesses a blend of strategic vision and exceptional creative skill. Experience: 7+ years of progressive marketing experience, with experience in the Architecture, Engineering, or Construction industry strongly preferred. Design & Communication: Proven ability in visual storytelling, reflected by expert proficiency in InDesign, Photoshop, and Illustrator, paired with exceptional writing and presentation skills. Technical Proficiency: Required CRM experience. Proficiency in platforms such as OpenAsset, HubSpot, ClickUp, WordPress, and SurveyMonkey is strongly preferred. Leadership: Demonstrated strength in project management, delegation, and building strong collaborative relationships across all levels of an organization. Discretion: Ability to handle sensitive business and client information with complete confidentiality. A Career Investment: Perks & Benefits Our client provides an exceptional benefits package that reflects their commitment to their employees: Employee ownership participation Unlimited PTO (Yes, really.) Discretionary Bonus plan Comprehensive health, dental, and vision coverage with HSA options 401(k) with company match Wellness support (gym reimbursement) Work-related expense reimbursement (e.g., cell phone) Ready for a managerial role where your strategic input turns into company ownership? Submit your resume and a link to your portfolio to Pinpoint Talent to learn more about this exciting opportunity.

**Your work days are brighter here.**We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.**About the Team**The Adaptive Planning Growth Marketing team drives demand, pipeline, and revenue impact through a full-funnel growth approach, including demand generation, lifecycle marketing, events, and field marketing. The team partners closely with Product Marketing, Sales, RevOps, and the extended Marketing teams to engage the right customers, at the right time, with the right message. The team operates with a builder's mindset: experimental, analytical, and outcomes-driven. We value speed, learning, and ownership, while maintaining the rigor required to scale within an enterprise environment.**About the Role**Workday Adaptive Planning is seeking a Head of Growth Marketing to lead global demand generation and pipeline growth for the Adaptive business unit. This role will own the strategy and execution of growth marketing programs that drive high-quality pipeline, accelerate new logo pipeline and revenue, drive customer expansion efforts, and improve funnel efficiency across global markets. While largely focused on top-of-funnel new lead acquisition, this leader also must be experienced and comfortable with mid-funnel and post-sale campaign tactics and strategies.This is a senior role that partners closely with Sales, Product Marketing, RevOps, the extended Marketing organization, and more to translate business priorities into measurable growth outcomes. This role also oversees lifecycle and field marketing, ensuring cohesive engagement from first touch through opportunity creation and acceleration, and translating global strategy into regionally relevant programs that support sales priorities.**About You****What You'll Do**This leader needs to be a growth-minded marketer who blends the discipline and scale of enterprise SaaS with the creativity, speed, and scrappiness of a high-growth startup. You know how to build demand engines that perform in complex, sales-led environments - and you're equally comfortable rolling up your sleeves to test, learn, and iterate when the path forward isn't obvious.* Lead the end-to-end growth marketing strategy for Adaptive Planning, with accountability for pipeline creation, ACV contribution, and customer expansion programs* Own planning, execution, and optimization of full-funnel growth programs across digital, paid media, ABM, lifecycle, and partner channels* Partner with Sales, RevOps, and Marketing Ops to align on ICPs, segmentation, account prioritization, and pipeline targets.* Drive a culture of experimentation and continuous optimization to improve conversion rates, CAC, and funnel velocity.* Work with Marketing Operations to develop and maintain KPIs, dashboards, and operating rhythms to measure and report on performance, attribution, and RO* Lead lifecycle marketing strategy and execution, designing integrated nurture, engagement, and expansion programs that improve conversion, velocity, and pipeline quality across the buyer journey.* Oversee field marketing programs in partnership with regional sales leaders, ensuring consistent execution of growth plays while enabling local relevance and flexibility.* Align lifecycle, digital, and field efforts into a single, coordinated growth motion, rather than disconnected programs.* Build, develop, and lead a high-performing, entrepreneurial growth marketing team.**Basic Qualifications:*** 12+ years of B2B SaaS marketing experience, with deep expertise in growth marketing and demand generation - ideally at both enterprise SaaS & startup organizations* Proven experience owning pipeline and revenue outcomes in an enterprise or upper mid-market environment.* Strong perspective on modern marketing technology platforms, including how and where to leverage AI tooling to scale team productivity and output* An understanding of how to connect digital, nurture, and in-market execution into a unified motion to support business objectives* Cross-channel expertise and experiencing driving omnichannel campaigns, leveraging email, social, paid media, content syndication, events, OOH, display, and more* Experience building, leading, and scaling high-performing marketing teams* Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization* Thorough understanding of digital channels, including but not limited to, paid and organic search (including LLMs), paid social, email, web, and more, as well as conversion rate optimization strategies and tactics* Experience partnering closely with Sales, RevOps, and Product Marketing teams* Comfort managing up and reporting out to senior executives outside of Marketing**Other Qualifications:*** Familiarity with multi-product or platform organizations preferred* Experience operating within a matrixed or global organizations, where aligning with diverse sets of stakeholders is the norm* Comfort in ambiguity, with a proven ability to continuously pressure-test assumptions, and always look for ways to improve conversion, efficiency, and impact* Perspective on the best ways to partner with inbound and outbound SDRs teams to maximize impact and scale* Ability to balance strategic thinking with hands-on execution, leading teams with clarity, accountability, and momentum**Workday Pay Transparency Statement**The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please .Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $200,800 USD - $301,200 USDAdditional US Location(s) Base Pay Range: $173,300 USD - $301,200 USD**Our Approach to Flexible Work**With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply **spend at least half (50%) of our time each quarter in the office or in the field** with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote #J-18808-Ljbffr

Who is Recruiting from Scratch: Recruiting from Scratch is a specialized talent firm dedicated to helping companies build exceptional teams. We partner closely with our clients to deeply understand their needs, then connect them with top-tier candidates who are not only highly skilled but also the right fit for the company's culture and vision. Our mission is simple: place the best people in the right roles to drive long-term success for both clients and candidates. https://www.recruitingfromscratch.com/ Role: Brand Marketing Manager Location: Santa Clara, CA Company Stage of Funding: Early-Stage, Venture Backed Office Type: On-Site Salary: $130,000 - $160,000 + Equity Company Description: Our client is a fast-growing AI company building next-generation Digital Twin technology that enables enterprises to unlock organizational intelligence at scale. Their platform integrates data across ecosystems, transforms it into actionable insights, and helps leaders drive innovation, efficiency, and continuity across their organizations. They are reimagining the future of work by tackling one of the most difficult enterprise challenges: knowledge continuity. Whether employees join or leave, teams scale, or leaders need to remain operationally present across multiple domains, their platform ensures memory, style, and execution carry forward. With a foundation of enterprise-grade trust, privacy, and personalization, this company is setting a new standard for intelligent enterprise systems. What You Will Do Define, evolve, and elevate the company's brand positioning-crafting a narrative that clearly articulates purpose, differentiation, and vision in the rapidly emerging AI landscape. Develop and launch integrated brand campaigns across digital, earned, and owned channels to drive awareness and category leadership. Translate deep technical innovation into emotionally compelling storytelling across content, messaging, and brand touchpoints. Create high-impact content including founder thought leadership, executive communications, customer stories, website copy, video scripts, and keynote narratives. Lead PR, analyst relations, and media strategy in partnership with internal stakeholders and external agencies. Build scalable brand foundations such as brand guidelines, messaging frameworks, tone/voice documentation, and measurement of brand health. Partner closely with product marketing, product, sales, and design to ensure narrative consistency across the customer journey. Represent the company externally, helping establish thought leadership in digital twins, knowledge reasoning, and applied AI. Ideal Background 3+ years of experience in B2B SaaS marketing, ideally in brand strategy, storytelling, or category marketing. Strong track record shaping or elevating brand identity at an early-stage or rapidly scaling company (Series A-C ideal). Ability to translate complex AI/ML concepts into clear, compelling, emotionally resonant narratives. Experience driving integrated brand campaigns, company launches, or thought leadership programs. Exceptional writing and communication skills-able to craft narrative arcs, executive messaging, and crisp product positioning. Highly collaborative, hands-on, and comfortable operating in a fast-moving, high-ambiguity environment. Experience working with design teams, creative agencies, or communications partners. Preferred Experience leading or contributing to a company rebrand or category creation effort. Background in brand architecture, executive communications, or high-impact content strategy. Passion for emerging technologies, particularly AI, LLMs, or enterprise transformation. Compensation and Benefits Competitive salary + meaningful equity upside High-impact role defining the brand narrative of a category-creating company Opportunity to work directly with repeat founders and AI veterans Fast-paced, mission-driven team shaping one of the most important emerging technologies Flexible work environment (remote or hybrid) Salary Range: $130,000-$160,000 base. #J-18808-Ljbffr