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The differences between marketing technology directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a director of communications and marketing. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Marketing Technology Director | Director Of Communications And Marketing | |
| Yearly salary | $140,130 | $87,324 |
| Hourly rate | $67.37 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Marketing technology directors and directors of communications and marketing have different pay scales, as shown below.
| Marketing Technology Director | Director Of Communications And Marketing | |
| Average salary | $140,130 | $87,324 |
| Salary range | Between $95,000 And $205,000 | Between $57,000 And $133,000 |
| Highest paying City | Rohnert Park, CA | San Francisco, CA |
| Highest paying state | Hawaii | New York |
| Best paying company | Exelixis | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a marketing technology director and a director of communications and marketing in terms of educational background:
| Marketing Technology Director | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and directors of communications and marketing' demographics:
| Marketing Technology Director | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |