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The differences between marketing technology directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a director of marketing & development. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Marketing Technology Director | Director Of Marketing & Development | |
| Yearly salary | $140,130 | $98,174 |
| Hourly rate | $67.37 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Marketing technology directors and directors of marketing & development have different pay scales, as shown below.
| Marketing Technology Director | Director Of Marketing & Development | |
| Average salary | $140,130 | $98,174 |
| Salary range | Between $95,000 And $205,000 | Between $59,000 And $162,000 |
| Highest paying City | Rohnert Park, CA | New York, NY |
| Highest paying state | Hawaii | New York |
| Best paying company | Exelixis | Baker McKenzie |
| Best paying industry | - | Finance |
There are a few differences between a marketing technology director and a director of marketing & development in terms of educational background:
| Marketing Technology Director | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and directors of marketing & development' demographics:
| Marketing Technology Director | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |