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The differences between marketing technology directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing technology director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Marketing Technology Director | Director Of Sales And Marketing | |
| Yearly salary | $140,130 | $117,348 |
| Hourly rate | $67.37 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 143,353 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Marketing technology directors and directors of sales and marketing have different pay scales, as shown below.
| Marketing Technology Director | Director Of Sales And Marketing | |
| Average salary | $140,130 | $117,348 |
| Salary range | Between $95,000 And $205,000 | Between $73,000 And $188,000 |
| Highest paying City | Rohnert Park, CA | Urban Honolulu, HI |
| Highest paying state | Hawaii | Hawaii |
| Best paying company | Exelixis | Quidel |
| Best paying industry | - | Manufacturing |
There are a few differences between a marketing technology director and a director of sales and marketing in terms of educational background:
| Marketing Technology Director | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing technology directors' and directors of sales and marketing' demographics:
| Marketing Technology Director | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |