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The differences between marketing technology directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $140,130 average annual salary of a marketing technology director.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Marketing Technology Director | Director, Product Marketing | |
| Yearly salary | $140,130 | $141,699 |
| Hourly rate | $67.37 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Marketing technology directors and directors, product marketing have different pay scales, as shown below.
| Marketing Technology Director | Director, Product Marketing | |
| Average salary | $140,130 | $141,699 |
| Salary range | Between $95,000 And $205,000 | Between $97,000 And $205,000 |
| Highest paying City | Rohnert Park, CA | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Exelixis | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing technology director and a director, product marketing in terms of educational background:
| Marketing Technology Director | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and directors, product marketing' demographics:
| Marketing Technology Director | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |