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Marketing technology director vs director, product marketing

The differences between marketing technology directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $140,130 average annual salary of a marketing technology director.

The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Marketing technology director vs director, product marketing overview

Marketing Technology DirectorDirector, Product Marketing
Yearly salary$140,130$141,699
Hourly rate$67.37$68.12
Growth rate10%10%
Number of jobs143,353173,038
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a marketing technology director do?

A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Marketing technology director vs director, product marketing salary

Marketing technology directors and directors, product marketing have different pay scales, as shown below.

Marketing Technology DirectorDirector, Product Marketing
Average salary$140,130$141,699
Salary rangeBetween $95,000 And $205,000Between $97,000 And $205,000
Highest paying CityRohnert Park, CASan Francisco, CA
Highest paying stateHawaiiCalifornia
Best paying companyExelixisMeta
Best paying industry-Technology

Differences between marketing technology director and director, product marketing education

There are a few differences between a marketing technology director and a director, product marketing in terms of educational background:

Marketing Technology DirectorDirector, Product Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing technology director vs director, product marketing demographics

Here are the differences between marketing technology directors' and directors, product marketing' demographics:

Marketing Technology DirectorDirector, Product Marketing
Average age3939
Gender ratioMale, 74.6% Female, 25.4%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing technology director and director, product marketing duties and responsibilities

Marketing technology director example responsibilities.

  • Manage multiple release and software development processes base on languages including: C++, .NET, Java and HTML.
  • Leverage current technology to achieve project objectives.
  • Develop and utilize various optimization strategies exceeding expectations on ROI and ROAS on marketing programs and website CR.
  • Create e-mail and web content using HTML and CSS, testing for consistency across a variety of clients.
  • Develop custom synchronization engine to integrate all website customer, company, sales and product data with Salesforce CRM.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Marketing technology director vs director, product marketing skills

Common marketing technology director skills
  • Digital Marketing, 31%
  • Brand Management, 9%
  • CRM, 7%
  • Cloud, 4%
  • Product Management, 4%
  • Product Development, 3%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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