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The differences between marketing technology directors and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a head of marketing. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Technology Director | Head Of Marketing | |
| Yearly salary | $140,130 | $137,829 |
| Hourly rate | $67.37 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing technology directors and heads of marketing have different pay scales, as shown below.
| Marketing Technology Director | Head Of Marketing | |
| Average salary | $140,130 | $137,829 |
| Salary range | Between $95,000 And $205,000 | Between $93,000 And $203,000 |
| Highest paying City | Rohnert Park, CA | Seattle, WA |
| Highest paying state | Hawaii | Washington |
| Best paying company | Exelixis | Meta |
| Best paying industry | - | Media |
There are a few differences between a marketing technology director and a head of marketing in terms of educational background:
| Marketing Technology Director | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and heads of marketing' demographics:
| Marketing Technology Director | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |